# What Each Metric Means

CSVgo analytics show **eight core metrics** that summarize how your lead list was processed.

Each metric represents a specific step in the cleanup and verification workflow. Together, they explain how raw data turns into campaign-ready output.

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### 1. Initial Rows

The total number of rows in the uploaded file before any processing.

Includes:

* Duplicate rows
* Rows without emails
* Unused or junk columns

This is the raw input size.

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### 2. After Deduplication

The number of rows remaining after automatic deduplication.

CSVgo removes:

* Duplicate email addresses
* Exact duplicate rows

This prevents double sending and wasted verification credits.

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### 3. Duplicates Removed

The number of rows eliminated because they were duplicates.

This typically happens when:

* Lists are merged from multiple sources
* Data is exported multiple times from the same tool

Removing duplicates improves deliverability and accuracy.

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### 4. No Email Rows

Rows where no email address could be detected.

These rows are not discarded.\
They are preserved and exported separately for:

* Waterfall enrichment
* LinkedIn campaigns
* Call-based outreach

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### 5. Email Rows

The number of rows that contained an email address and entered verification.

This is the base number used for all email-related metrics.

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### 6. Valid Emails

Emails classified as deliverable after verification and catch-all analysis.

This includes:

* Standard valid mailboxes
* Catch-all emails confirmed as deliverable

These emails are safe to send based on recipient-side signals.

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### 7. Invalid Emails

Emails classified as undeliverable.

Common reasons:

* Non-existent mailboxes
* Invalid or inactive domains
* Hard failure signals

These should not be used for outbound sending.

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### 8. Deliverable Rate

The percentage of email rows marked as deliverable.

This metric reflects:

* List quality
* Data source quality
* The impact of catch-all verification

It is not an inbox placement guarantee, but a strong readiness indicator.

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### How to Use These Metrics Together

* Compare **Initial Rows vs After Deduplication** to spot list inflation
* Compare **Email Rows vs Valid Emails** to assess data source quality
* Watch **Deliverable Rate** across different providers or segments
* Use **No Email Rows** to unlock additional outreach channels

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### Key Takeaway

These eight metrics are designed to:

* Be transparent
* Be comparable across files
* Help you make faster campaign decisions

CSVgo analytics focus on **what you can actually use**, not vanity numbers.